Strategy first.Everything elsesecond.*
*Worked in the Stone Age. Still works in the age of influencers.
We help organizations figure out where to invest in communications, marketing and technology, then deliver results you can measure.
Would you build a house roof-first?
Most companies pay for execution before they have a strategy.
More ads, more content, a new website. And the numbers still won't budge. Before you spend another dollar, you need to know what to change, in what order and why.
Let's start with the foundation.
Would you build a house roof-first?
Most companies pay for execution before they have a strategy.
More ads, more content, a new website. And the numbers still won't budge. Before you spend another dollar, you need to know what to change, in what order and why.
Let's start with the foundation.
Strategy and positioning
We define where to compete, who to talk to and what to say: brand and communications audits, market analysis and a roadmap with clear goals.
Growth and acquisition
We design and run the system that turns attention into customers: Google, Meta and TikTok ads, conversion funnels, CRM and automation. All measured by cost per acquisition and return on investment.
Practice areas
Digital transformation
We implement the platforms that support your operation: websites, e-commerce, e-learning, management systems and AI agents trained on your organization's information.
Corporate communications and training
We audit communications, protect your reputation and train teams in strategic communications and technology.
Capabilities
How we work
The Foundations Method
Four stages to make sure every dollar you invest has a purpose and a result you can measure.
01
Assessment
We analyze your business, your market, your current communication and your numbers. You come away with a clear picture of what's working, what isn't and where the opportunity lies.
02
Strategy
We define objectives, audiences, messages, channels and budget. All laid out in a roadmap with goals and deadlines.
03
Implementation
Our own team does the work: campaigns, content, platforms and automation. No middlemen, and always in line with the strategy.
04
Measurement
We report results against the agreed goals, not vanity metrics. What works gets scaled; what doesn't gets adjusted.
Who leads
Jorge Umaña Castillo
Managing Partner
A communications and marketing strategist who has spent 18 years bringing together strategy, production and technology.
He teaches digital marketing and strategic communication, including the Social Media Strategy module of the University of Costa Rica's continuing education program in Digital Advertising and Social Media Marketing. He started out in video production, as an executive producer and in post-production, and today leads strategy and digital platform projects for companies, international organizations and public institutions.
He's backed by a multidisciplinary team of strategists, producers, designers and developers who build what we design, with no middlemen.
Client testimonials
What our clients say.
"They stand out for figuring out what you really need, adapting to circumstances, staying current, treating clients like people and owning the quality of their work."
“Working with this team was very easy and efficient at every stage. Their skills and commitment to quality had a positive impact on our project. I'm very excited about the final results.”
“I loved their work, and I'd like to think about doing more projects together, including other promos for new families, an English promo for donors, and more."
We've built solutions for
Let's talk about your next challenge.
Give us 15 minutes to learn about your organization. We'll listen, and you'll walk away with at least one recommendation you can act on right away. No strings attached.
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