International NGO · Digital transformation · Growth
World Animal Protection: a multilingual education portal and a strategy to get it used
Publishing the material wasn't enough: it had to reach the people who needed it, and its real usage had to be measured.
The challenge
World Animal Protection, a global NGO dedicated to animal welfare, had produced a large amount of educational material over the years with no central place where its audiences could find it. It needed a portal that met its international web development and design standards, worked in several languages and could be managed from a single panel.
What we did
We built the portal and, after launch, designed the strategy to get the content used:
- Animal Welfare Educational Portal on Drupal, with a theme and backend tailored to the organization's global guidelines.
- Multilingual management from a single admin panel.
- Google and Facebook campaign with a remarketing strategy to increase recall among portal visitors.
- Download tracking for each material with Google Tag Manager, plus animated HTML5 ads for the Google Display Network.
Result
What changed
01
A single repository
A multilingual home for all educational material.
02
Global standards
Compliance with WAP's development and design guidelines.
03
Real usage, measured
Downloads per material, not just visits.
Next step
Is your organization facing a similar challenge?
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